Strike a grand deal

Psychology of Selling


SKU: commercial skills, sales, psychology Categories: , Tags: , , , , ,

Product Description

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Psychology of Selling

Understanding sales psychology and consumer communication is essential to sales growth. By inviting the consumer into comfort and power, you can inspire more trusting and lucrative partnerships. By developing a strong sales plan, you can motivate not only yourself but your buying community as well.

Who is it for?

If you want to maximise every sales opportunity, this course will set you on the right path to success!


Communication: Recognise how your buyer perceives the world (sight, touch, sound) and how to work with each type

Connection: Understand the value of connection between salesperson and buyer and how that connection benefits both parties

Confidence: Learn the skills necessary to be comfortably confident in almost any sales interaction


1 day 09:30 – 16:00

Delivery format

Tutor-led; classroom-based

Tailored Training

We will also look to tailor or develop training to suit individual business needs. For full information, a FREE consultation and FREE demo, please contact us.

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The psychology of selling
Understanding influencers on buyer behaviour

The best ways to increase sales

The 5-step approach to increasing sales
Preparing and delivering a sales presentation
Negotiating and handling objections
Closing techniques

Building your sales strategy

Using market information for sales
Prospecting for new business
Social media marketing for sales
Pipeline management
Action planning