Psychology of Selling


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Product Description

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Psychology of Selling

Understanding sales psychology and consumer communication is essential to sales growth. By inviting the consumer into comfort and power, you can inspire more trusting and lucrative partnerships. By developing a strong sales plan, you can motivate not only yourself but your buying community as well.

Who is it for?

If you want to maximise every sales opportunity, this course will set you on the right path to success!


Communication: Recognise how your buyer perceives the world (sight, touch, sound) and how to work with each type

Connection: Understand the value of connection between salesperson and buyer and how that connection benefits both parties

Confidence: Learn the skills necessary to be comfortably confident in almost any sales interaction


1 day 09:30 – 16:00

Delivery format

Tutor-led; classroom-based

Tailored Training

We will also look to tailor or develop training to suit individual business needs. For full information, a FREE consultation and FREE demo, please contact us.

Enquire Now! Generate More Leads!

How will I be trained?

Our Sales training is tutor-led, interactive and classroom-based, which maximises learning through the ability to ask questions and discuss specific issues.

How big will my class be?

Maximum class size for Sales courses is 10 delegates. This ensures that you will get adequate time for personal attention from the instructor.

We never cancel our scheduled classes — even if there are only one or two delegates — so once you have booked, your place is assured.

If you want training for larger groups at your offices, we can deliver exactly the same content (though with a little less interactivity) for classes of up to 15 delegates, provided they have their own PCs or laptops.

These “large class” courses are a great choice if you need to get a lot of people trained in a short space of time, and the cost per delegate allows you to get more people upskilled within a limited budget.

How do I book my place?

  • Decide on the Sales course you want, the date(s) you can attend, and the number of delegates involved
  • Decide whether you want training at your offices or at our centre
  • You can use the ‘Enquire’ Now option to contact us for a quick price, or you can book online on this website
  • Call us at any time if you want help or advice. If you would like to book on the telephone, just call us on 01189 587763 to speak to one of our friendly course advisors
    Note: With non-credit card bookings you must sign and return a Booking Form before we can confirm your training.
  • If you are a private individual you must pay by credit card at the time of booking.
  • You will receive an official confirmation, with joining instructions (and directions if it’s at our centre)
  • Note: Please allow 1 – 2 working days for your confirmation.

What happens on the day?

If you are coming to our centre, dress code is smart casual. Tea/coffee/ water will be provided for morning and afternoon breaks, but please note that we do not provide lunch. The timetable is as follows:

Arrival time

Training starts

Mid-morning break

30 minute lunch break

Mid-afternoon break

Review and close

Note: break times can vary according to the needs of the training, and course duration for smaller class sizes are usually shorter because fewer delegates have fewer questions!

For training at your offices, this itenerary can be varied by prior arrangement.

What do I get?

With every Sales training course with Enliven Training, you get a free workbook with follow-on exercises, which match the course content exactly, so you can review and revise afterwards to reinforce your knowledge.

Every delegate on a Sales course also gets an Enliven Training Course Attendance Certificate.


The psychology of selling
Understanding influencers on buyer behaviour

The best ways to increase sales

The 5-step approach to increasing sales
Preparing and delivering a sales presentation
Negotiating and handling objections
Closing techniques

Building your sales strategy

Using market information for sales
Prospecting for new business
Social media marketing for sales
Pipeline management
Action planning

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